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For their new line of boots, Shoetime manufactures boots and uses a distribution channel that includes wholesalers to retailers to ultimate consumer. The boots are

For their new line of boots, Shoetime manufactures boots and uses a distribution channel that includes wholesalers to retailers to ultimate consumer. The boots are sold to the wholesaler for $90 per pair. Retailers sell at the MSRP of $189 per pair. Manufacturing cost is $52 per pair of boots. What is Shoetime's unit variable contribution per pair of boots?

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