For these assignments, you play the role of a freelance content marketer with two clients. You will create various types of content for each company's target audience as you develop and maintain a content marketir strategr.

Your client businesses are the following:

A donut shop that sells all breakfast essentials, both in$-$store and online $($delivery$)$

An email marketing software provider that provides a low$-$cost email solution to all business sizes

Chapter $1$ Assignment: The need for content marketing

The first chapter discussed examples of modern day content marketing, including how$-$to videos, online recipes, podcasts, and infographics. However, many small businesses do not see the value of content marketing and believe it is only for larger businesses with massive budgets.

For each client, write a one$-$page proposal detailing how content marketing can help their business.

Each proposal should include the following:

An overview of content marketing and how it helps businesses like theirs. Specify how content marketing helps B$2$B companies $($for the email marketing provider$)$ and B$2$C companies $($the donut shop$).$

At least one example of content marketing that is helping a similar business.

How content marketing would specifically help their business.