For this activity you will choose a modern business, company, vendor, or corporation for further review and evaluation.

Think of a particular Australian or world-wide famous company (Nike, Adidas, Apple, Google, Facebook), or any large apparel, sports, technology, or service provider, so a wealth of data is available to you. Provide information about the chosen company and present its products, services, vision, and mission.

Findthree(3)main potential competitors and three main allies of the firm and consider their strengths and weaknesses and possible influence on the development of the business of the chosen firm.