For this assignment, apply the first two steps of the nine-step assessment process detailed in Assessing a Companys Future Financial Health (i.e., Step 1: Strategy and Step 2: Revenue Outlook) to compose a comprehensive overview of the company/competitor pairing you've selected and which has been approved by your course instructor. Use the Analysis of the Fundamentals resource provided in the topic materials to present your findings as per below: 1.Using the most recent U.S. Securities and Exchange Commission (SEC) 10-K reports for your company and chosen competitor, provide a brief yet succinct comparative analysis for a) the business overall, b) products and services, c) customers, d) goals, e) strategies, f) market positions, g) general risk factors, h) quantitative and qualitative market risk factors, i) competitors, j) competitive technology, k) regulatory considerations, and l) operating characteristics. The companies I've chosen are Apple vs. Microsoft

This is the assignment. I have chosen the 2 companies I just need more information on the bold section for BOTH companies.

As you develop your analysis, research the market at each step for relevant data on your chosen company/competitor, including financial reports and market information. Disclose all assumptions you set forth (e.g., revenue growth projections, expense controls) and provide supporting rationale and quantifiable evidence behind those assumptions. As your financial analysis and proposal develops over the span of the course, you will synthesize the analytical and research data and outcomes of the nine-step assessment process in order to assess 1) the long-term financial health of the chosen company, and 2) the suitability in recommending the company (versus the competitor) as a long-term investment opportunity.

Financial Analysis and Proposal Component 1: Analysis of the Fundamentals

For this assignment, apply the first two steps of the nine-step assessment process detailed in Assessing a Companys Future Financial Health (i.e., Step 1: Strategy and Step 2: Revenue Outlook) to compose a comprehensive overview of the company/competitor pairing you've selected and which has been approved by your course instructor. Use the Analysis of the Fundamentals resource provided in the topic materials to present your findings as per below:

Using the most recent U.S. Securities and Exchange Commission (SEC) 10-K reports for your company and chosen competitor, provide a brief yet succinct comparative analysis for a) the business overall, b) products and services, c) customers, d) goals, e) strategies, f) market positions, g) general risk factors, h) quantitative and qualitative market risk factors, i) competitors, j) competitive technology, k) regulatory considerations, and l) operating characteristics.