For this assignment, first perform a thorough Five Forces analysis of the cellular telephone industry. The focus of your Five Forces analysis is the physical product of cell phones rather than cellular service providers (such as AT&T, Verizon, etc.), although you may want to include discussion of these carriers if you deem such information pertinent to your response. Your analysis must specifically address each force individually by discussing the potential impact that the force might have on a firm that is considering entry into the present-day cell phone industry (50 points). Cell phone manufacturers continue to innovate, offering new and exciting features such as foldable screens. Following your Five Forces analysis of the cell phone industry as it stands today, think of an innovation other than folding screens a) that has recently been introduced, b) that is on the horizon, or c) that you have envisioned; briefly describe this innovation and provide five grounded strategic projections, one tied to each of the Five Forces, that consider how the selected innovation might affect the cell phone industry. Clearly explain why each projection is relevant to the force, and support each of your five unique projections with well-reasoned justification (50 points).