For this assignment, imagine that your hotel has decided to outsource space to a restaurant brand. The restaurant brand (of your choosing) should have a bistro feel and should suit business travelers, as well as local professionals, for lunch and after hours. It should also welcome leisure travelers and, to a lesser extent, families. You have been asked to develop an Integrated Communications Plan, which is a marketing plan that mixes the promotional tools to move consumers from knowing about a product to purchasing the project. Because this is a plan you will need to apply the management format you have learned in other courses. For example: Goal: Increase lunch sales to families. Measurable Objective: Launch your social media presence on the first day of the next month. Increase social media followers by 20% each month. Strategies: to create contest to get potential customers to follow our restaurant on Facebook. Tasks: Develop the Facebook contest. post lunch ads on Twitter, Instagram, and in printflyers, mailings, magazinesto get potential customers to sign up for the contest. KPIs: 100 new social media followers each month. Conversions: Increase lunch sales to the family market by 20% month. In your plan, identify your key performance indicators (KPI) and conversions. KPIs can help you achieve your goals, but are not the end goal. Conversions are turning potential customers into sales. These are benchmarks that you will measure your plan against actual sales to determine the success of your Integrated Communications Plan. Assignment Drawing on the content presented in Chapter 6 of the textbook,

Next a integrated marketing plan using a minimum of three online and three offline promotional tools. Explain how you are using these tools to: 1. Make the target markets aware of the new restaurant. 2. Build a database for each market to communicate with them. 3. Increase revenue and profit.

To make the target market aware of the new restaurant. Goal: Measurable Objective: Promotional Strategy: Task: KPI: Conversion: To build a database for each market to communicate with them. Goal: Measurable Objective: Promotional Strategy: Task: KPI: Conversion: To increase revenue and profit. Goal: Measurable Objective: Promotional Strategy: Task: KPI: Conversion: