For this assignment, please choose a budding innovation that you have had tangible and in-depth experience with, either in your company or industry or personal experience. Please describe the nature of the innovation (either technological or business model innovation) and the impact of the innovation on the company and industry. It is very important that you choose something you have good experience with that is still relatively new and avoid something that everybody already knows such as electric vehicles, unless you can show deeper and more insider insights