For this assignment, respond to the following.Be sure to use Chapter 11 to answer the questions!

Choose any brand of product that comes to mind. It can be one of your favorite brands or one you have never used but choose a brand that you consider to be "successful." For example, Nike AF1.

1. What is the brand that you chose.
2. Who is the target market for your chosen brand? (pg.417)
3. Which competitive advantage do you believe your chosen brand utilizes most effectively and why? (pg. 418)
4. Which classification of consumer products does this brand mostly sell? (pg.435 & 436)
5. Lastly, in your opinion, how does this brand develop brand loyalty with its consumers? Is there something you think the brand should do better or do differently to be more effective in obtaining and maintaining brand loyalty?

Read Chapter 11 from the link below to answer questions 2, 3 & 4

https://openstax.org/books/introduction-business/pages/11-6-what-is-a-product