For this assignment, select any consumer behavior theory for your erxposition.

Examples of such theories are:

O Norm activation theory

O Self-determination theory

O Construal level theory

O Social identity theory

O Attribution theory

Search a number of relevant journal publications from Buley Library that reference the theory you are studying in their research. Note variations in definitions of that theory that are given. Also, study the ways in which the concepts associated with the theory are measured (operationally defined). Note consistencies and differences in the ways the theory is presented and defined. Report on empirical antecedents and consequences that relate to the theory.Your report should table your findings and reference them. Provide your own summary description of the theory, based on what you have learned. You must include a references section.

if anyone can help out with this assignment it would be very appreciated!

Buley library link: https://libguides.southernct.edu/home/