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For this assignment, suppose that you work for a consulting rm, and that you have been asked to research a company and write a paper

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For this assignment, suppose that you work for a consulting rm, and that you have been asked to research a company and write a paper for your client. For the paper: 1. 2- 3. Choose a large |_.|.S. company. Research the company and the market{s]| in which it competes; and Prepare a six-page paper for your client, not including the title page and reference page. Usinginformation from the business press, AILJ's Library, IElIS World [through AlLl's library] and the Internet. address the following in your paper. Describe the rm, including such information as iE D prod ucE or services I: annual sales, and [3 market share [This information is readily available in the library's IBIS 1lu'll'orld database]. Describe the product marketls] in which it operates. E: For instance, does it operate within an oligopoly or monopolistically competitive market. a perfectly competitive market, or is it a mono poly? {Choose the closest t.:l E: Explain. Does it operate in only one region of the United States? Does it operate nationally or internationally? Explain. Who are its competitors? D Give a brief overview of the other businesses in the market. Identify and explain at least 2 economic concepts that this firm seems to use to it: advantage. I: Examples might include product differentiation; attainment of economies of scale; advertising; whether the rm is regional, national, or international; and so on. too may include an explanation of how any signicant recent events or changes in this market have affected this rm. Examples are mergers and acquisitions, technological change, legal issues, whether market demand is expanding, and so on. Provide your evaluation of how this rm might better respond to the challenges it faces. Please include an explanation of how any signicant recent events or changes in this market have affecte: this rm. Examples are mergers and acquisitions, technological change. legal issues. whether market demand is expanding. and so on. Provide your evaluation of how this rm might better respond to the challenges it faces

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