For this assignment, you are required to read the case study of Sainsburys in Egypt and write answers for any of the two out of three questions provided in 2,500 words that will be focused around planning of Sainsburys as an organisation that wishes to enter Egypt. This assessment covers Topics 1-5 in the syllabus. The main characteristics of the submission that marker will look for are summarised in the following table. The total mark will be based on the whole submission. Topic description and guidelines for the assessment submission Description Syllabus covering Topics 1-5 Length 2,500 words Contents Answer any of the two from the three questions asked. To answer Question 1: Discuss triggers and motives of internationalisation using academic frameworks and analysis of context using information gathered from the case study provided and anecdotes available on the internet about the company and its stakeholders, associates or partners. To answer Question 2: Focus on market selection criteria and process related stated of the art knowledge made available to us by scholars through various journal articles and by practitioners through their websites, blogs or any other anecdotal source. To answer Question 3: Concentrate on market penetration strategy that a company like the one in discussion should adopt to penetrate a foreign market. Refer to academic frameworks offered by marketing scholars and integrate them with operations and strategy related research-based knowledge combined with anecdotal evidence available.