For this assignment you are to identify your favorite brand as a consumer and develop a detailed analysis that will discuss your loyalty to the brand and why other consumers would also identify with this brand.

You will also identify at least two competitors to your brand and define what you believe to be the competitive advantages of your brand as compared to the competition.

Be sure to provide a copy of the logo and any tag lines that support your brand. You can use the following thoughts to direct your analysis:

• What is a brand?
• Why is a brand important?
• What is your favorite brand?
• Why do people support your brand?

three to five page paper addressing these questions.

You are expected to appropriately cite all references and to use APA writing style guidelines.