Question
For this assignment you will perform an analysis of the competitive and economic environment for Amazon.con. When discussing the economic environment on a company's marketing
For this assignment you will perform an analysis of the competitive and economic environment for Amazon.con. When discussing the economic environment on a company's marketing you should focus on factors that influence customers' purchasing power and spending patterns. Such factors may include the GDP, interest rates, inflation, income distribution, government funding and subsidies, and other major economic variables.
When you create this portion of your marketing plan Amazon.com, be sure to use the headings listed below:
Competitive Analysis
Existing competitors
Competitors Strengths and Weaknesses
Competitive Strategy
Economic Analysis
Inflation rate
Present state of the economy
Income Distribution
Ensure you write in paragraph form and sufficiently elaborate on the topics to be covered. One or two brief sentences in each area will not be sufficient. In addition, as research will be required, ensure you include proper documentation of your sources. Prepare your document in Word using APA style.If you need assistance with APA format, please talk with the university librarian or consult the material provided in the course.
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