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For this assignment, you will write a three - page, indirect analytical report using the memo channel. Who you are: Assistant Manager, Snapdragon ( refer

For this assignment, you will write a three-page, indirect analytical report using the memo
channel.
Who you are: Assistant Manager, Snapdragon (refer to case scenario)
Who your reader is: Iris Reed, your supervisor and Snapdragon owner
Background: At a recent conference hosted by the Canadian Academy of Floral Art, you
attended a seminar about the impact of the floral industry on the environment. You were
shocked to learn how much plastic waste is produced annually by commercial floristry, in
addition to the pollution created from pesticides and carbon emissions. When you mentioned
some statistics to Iris after the conference, she was surprised too and wanted more information.
She asked you to research how Snapdragon could reduce its impact on the environment and
recommend the best option for Snapdragon to be more environmentally sustainable while
maintaining its reputation for quality.
Your task:
1. Find a minimum of three credible, non-academic sources published within the past
five years to gather information for your report. Credible sources include relevant
national news media, industry reports, business magazines and trade journals, etc.
2. Write a three-page (two full pages of text plus reference list) analytical memo
report for Iris Reed. After your introduction, logically organize the body of the report
to explain the problem, then identify and discuss three or four ways to make
Snapdragon more sustainable and how they would benefit customers, the
business, and the environment. Conclude your report by summarizing your
research, highlighting the most relevant information for your reader, and justifying
your recommended strategy.

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