Question
For this discussion, first select a consumer product that you normally purchase. (Ex. Athletic shoes, soda pop/bottled water, clothing, food, or other consumer purchases) Use
For this discussion, first select a consumer product that you normally purchase. (Ex. Athletic shoes, soda pop/bottled water, clothing, food, or other consumer purchases) Use the Bellevue University Library's sources to gather information to show the path that the product takes to get from the producer to the consumer. (Avoid the use of Wikipedia and other questionable sources) Create a distribution flow chart that shows the intermediaries involved in the process, including names of actual companies. (You may wish to reference the Different Types of Channels of Distribution Chart found in Chapter 11 on p. 392.) This distribution strategy may be a hybrid of physical and Internet better known as click-n-brick. (Think in terms of what it takes to get my athletic shoes from the manufacturer to me.) You may hand draw this chart or use one of Microsoft Word's programs. The chart must be included and uploaded with the rest of the assignment. Write a description of your findings. This should include, but not be limited to, some of the unique challenges that each channel member may face and/or the length of time needed to complete each task. Submission: Click on the title of this discussion board, above. Click "Create Thread", title your post in the Subject text box and type your post in the Message box. Be sure your post is 250 words minimum and includes 1 source outside of course text, cited in APA style.
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