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For this discussion I am asking you to evaluate internet and/or print advertising. Prior to participating in the discussion be certain you have completed the
For this discussion I am asking you to evaluate internet and/or print advertising. Prior to participating in the discussion be certain you have completed the assigned reading, have viewed the weekly course materials, collected and reflected on your own selected advertisements, and are ready to be an informed participant. Individuals have certain perceptions, built over time, based upon certain things that they see or risks that they do or do not take. Considering that statement, respond to the following: Describe for the class where you located the ads you have chosen, and how the brand has positioned itself among the competition. What assumptions can you make about their perceptions of their consumer market based on that positioning? What perceptions
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