For this discussion, I want you to consider what organizational psychologist Niro Sivanathan discussed in his TED talk about the dilution effect. In his talk, he considers the idea that the effect is utilized to great effect by pharmaceutical companies. What other industries utilize the dilution effect to make serious things seem less important and lesser effects or ideas seem more important by comparison. Discuss what the industry is, give an example, and then discuss both what the effect is and whether you consider this ethical communication.