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For this discussion, imagine you work as part of the international marketing team for a profitable technology-based MNC. A new domestic information technology has reduced
For this discussion, imagine you work as part of the international marketing team for a profitable technology-based MNC. A new domestic information technology has reduced your market share and consequently, your company has been experiencing decreasing sales. To increase sales, your company needs to be more competitive by entering a foreign market. You have been assigned to collect information on promising new foreign markets. Outline the steps you will take to determine which market is your best bet. Make
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