For this exam, you are going to start a new business, a company of your own! Part of that initiative involves drafting a Business Plan for your company. Choose ONE of the following six ideas for your company, or come up with a completely new idea if you don't like anything on the list: 1. An amazing new piece of computer software. 2. An incredible new food or beverage 3. A flying electric car 4. A new video game 5. A retail service like a store or a salon 6. A home service like cleaning, landscaping, painting, tutoring, counselling For your new company, answer the following two questions (starting on the next page). You may use as much space as you like, . Please include a first page, and your responses in a separate document that you upload as a PDF like your assignment submissions. The exam is out of 50 marks: Question 1: 20 marks Question 2: 20 marks Grammar, structure, spelling and organization: 10 marks Page 2 1. Provide a thorough description of your product or service (20 Marks). At a *minimum you should describe: A. What is it? What does it do? What price will you sell it for? B. Who are your target customers? C. What problem is it that your trying to solve for them, or what opportunity exists with these potential customers? D. What is the product's Value Proposition, ie what does it do that makes it superior to the competition, if there is any competition? 2. Describe your company (20 Marks). At a *minimum you should describe: A. What is it named? B. Where will it be located, and will everyone be in one place or will there be multiple locations? Why? C. What kind of skills will be required to staff the organization and why? D. How will you get your product to market, ie where and how will you sell it? Why would you do it this way? E. What kind of marketing will you do? Will you use internet, TV, Social Media, etc., and why are you choosing these media?