For this exercise, refer to Figures 4-20 to 4-23 in the textbook, and use the values provided in them as the basis for your analysis. Task: Assume that the firm described in these Figures wishes to improve its Overall Performance Index from 123 to 135. (1) If the improvement is going to come solely from Product Performance, what new Relative Advantage value needs to be achieved? (2) If the improvement is going to come solely from Service Quality, what new Relative Advantage value needs to be achieved? (3) If the improvement is going to come solely from Company/Brand Reputation, what new Relative Advantage value needs to be achieved? (4) For Product Performance, select one of the Product Performance Attributes, then adjust the Business Rating so that it yields the new Relative Advantage value you stated in (1) above. (5) For Service Quality, select one of the Service Performance Quality Attributes, then adjust the Business Rating so that it yields the new Relative Advantage value you stated in (2) above. (6) For Company/Brand Reputation, select one of the Company/Brand Reputation Attributes, then adjust the Business Rating so that it yields the new Relative Advantage value you stated in (3) above. Previous