For this marketing exercise you need to calculate the market share metrics and then discuss your opinions with your group. The following table shows the unit sales, price and unit cost for the five brands in the marketplace. Please fill in the blanks. (round to 2 decimal places) Price Brand Price Premium ($) Unit Cost ($) 0.06 (5) 1 1.25 0.06 Unit Sales Revenue Unit Sales Market Market Share (%) ($) Share (%) 10,000 32 10,000 9,000 29 11,250 5,000 16 6.000 4,000 131 4,000 3,000 10 2,100 31,000 100% 33,350 100% 1.2 0.06 0.06 0.7 0.06 Total Discussion Questions 1. Which brand is the market leader according to UNIT market share? 2. Which brand is the market leader according to REVENUE market share? 3. Do you think it would be better to be the UNIT or the REVENUE market share leader? Why? 4. What does the price premium tell us about the relative strength of the brands