For this Milestone Option #1, you are considering expanding to a developed country. Define and describe Under Armour and the industry in which Under Armour operates. In your submission, you should include the following components:

• Introduce Under Armour. Provide the full legal name and note whether the company is publicly traded.
• Describe Under Armour including its products and market position.
• Define and introduce the industry in which Under Arnour operates.
• Give a short reason why each would be pertinent to your project.