For this part, please read carefully the \"BRCC\" minicase. Your answers should include data from the minicase, an articulated and detailed reasoning, and, if required, calculations. You are allowed to use publicly available data [including ChatGPT and BingChat} but required to properly cite any material that is not original, and provide the prompts used in lChatlEF'T. 1. BRCC is a relatively new entrant to the drink-at-home coffee market in the United- States, vet it has seen a tremendous success. Conduct a full strategic analysis of the firm, focusing on its business model, position and industry. {15 points max] 2. Based on your answer to the previous question, what, in your view, explains their tremendous success in the last 4 years? [5 points max} 3. Finally, based on your previous answers, do you think BRCC have a sustainable competitive advantage? If they do, explain whv. If not, what would you recommend that the company do? {5 points max}