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For this piece of the final project, here is what your group will do: On your own, read and review: How to Conduct a Case
For this piece of the final project, here is what your group will do:
- On your own, read and review:
- How to Conduct a Case Analysis (pp. 460-470)
- Rothaermel, F.T., & Kim, J., (2017) McDonald's Corporation. HBS No. MH0050. Boston, MA: Harvard Business School Publishing.
- Chapter 1-10 of the Rothaermel text.
- Next, use the Group Work Discussion to begin drafting out the following prompts:
- Perform an external environmental analysis of the:
- Macro-level environment (PESTEL analysis).
- Industry environment (e.g., Porters five forces).
- Competitive environment.
- Perform an external environmental analysis of the:
- Main question to answer:
- What is the firms value chain?
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