For this project, please use Excel to do your calculations and analysis and then type a report in MS Word. Your report should clearly and thoroughly answer the eight questions below. The report should be typed double-spaced using a Times New Roman Font, size 12. Please limit your report to no more than 10 pages. Submit your report and Excel file on Blackboard, as well as provide me a hard copy of your report in class. All of this needs to be completed by the listed due date on the syllabus.You must use scenario manager function from EXCEL for this Project. 1) Use the base case assumptions (pg. 4) as well as the information presented in the case to build a four-year discounted cash flow model for Advanced Seal given a 50% cannibalization rate for the Premium Product and a 15% cannibalization rate for the Basic Product. What are your NPV and IRR results? Please use the Basic Template from the excel file provided for the project.

Pg.4 ASSUMPTIONS

Advertising Increase Per Year $2,000,000 Capital Expenditures $4,000,000 One-Time Development Expenses $1,500,000 5-Year Depreciation Schedule is none Discount Rate 8% Tax 40% Base Case Marketing Per Year 6,000,000

	Advanced Seal	Premium Product	Basic Product
Revenue	$22	$18	$13
Cost of Goods sold expenses	$12	$7	$6
Gross Profit	$10	$11	$7

2) Calculate (1) again using a 55% cannibalization for the Premium Product and a 15% cannibalization rate for the Basic Product. Show your NPV and IRR results. 3) Calculate (1) again using a 60% cannibalization rate for the Premium Product and a 15% cannibalization rate for the Basic Product. Show your NPV and IRR results. 4) Use the model developed in (1) to test the implications of Christina Whitmans Proposal to Drive Revenue" . Please use a 50% cannibalization rate for the Premium Product and a 15% cannibalization rate for the Basic Product. Show your NPV and IRR results. Now, repeat this step but use a 57.5% cannibalization rate for the Premium Product and a 15% cannibalization rate for the Basic Product. Show your NPV and IRR results. a 65% cannibalization rate for the Premium Product and a 15% cannibalization rate for the Basic Product. Show your NPV and IRR results. 5) Use the model developed in (1) to test the implications of Margaret Tans Proposal to Minimize Cannibalization (i.e. raising the price to $23 dollar and minimize the cannibalization rate to 45% - Show your NPV and IRR results. 6) Summarize your results for part (1) to (5) using the summary of scenarios template provided in the excel file. Also, please recommend what P&G should do (between Proposal to Drive Revenue & Proposal to Minimize Cannibalization ) Hint: Cannibalization of 50% = - 50% * 2,000,000 = -1,000,000 reduce 1 million Premium Product, same principles apply for Basic Product. You can set Net Working Capital Turnover to run at a rate of 9 (average of 8 to 10 times). Footnote 4: Net Working Capital = Incremental Revenue/ Net Working Capital Turnover. The depreciation expense is based on the depreciation schedule in Footnote 3. Footnote 3: Depreciation schedule, 20% in Year 1, 32% in Year 2, 19.2% in Year 3, 11.52% in Year 4, 11.52% in Year 5, and 5.76% in Year 6. The Terminal Value for the capital expenditure is calculated as the tax shield of the remaining book value times the tax rate.