For this project you will develop, structure and present a MARKETING EXECUTIVE PLAN by following a six-step process:

1. Identification of a company or business to be evaluated in the Marketing Plan (Proposal)
2. Situation Analysis or 5Cs
3. Market analysis and strategies or STP
4. Tactical plans or 4Ps
5. Spending Time and Money
6. Conclusions

Identify a company or businessto be evaluated in a Marketing Executive Plan. Besides the company name and write brief description, the Proposal should include a complete outline of issues to be addressed as suggested and recommended in the Appendix of Chapter 17, Tables A17.1 through A17.4. that show the Marketing Framework to be followed for the entire plan.