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For this project, you will take on the role of a business consultant working for a newly-launched company. This company has underperformed the executive team's

For this project, you will take on the role of a business consultant working for a newly-launched company. This company has underperformed the executive team's growth expectations and you were asked to identify issues and develop solutions. In your research you observed that this company has struggled to hire and retain Gen Z talent, and you believe this has and will cause business problems. You will present the executive team with a proposal to increase Gen Z hiring. The plan at the core of your proposal is up to you, so long as it will clearly ameliorate the above issue. Two strong options are to 1) provide a plan for your company to attend the W.P. Carey School of Business Job Fair each

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