For this question what would be the best tools to use to answer it right?

In the case study Reinventing Hotels: citizenM (Schilling, 2017, pp. 109-110), Robin Chadha noted "We're started from scratch, looked at the behavior of this new generation of travellers and built our company accordingly". Using information in the case study and from you own research, and applying appropriate theories and analytical tools that you learnt from MGT 3600 Innovation Management, discuss the statement with focus on the way in which citizenM has built competitive advantages.