Question
For this question, you will develop an integrated marketing communication (IMC) campaign for your favorite brand or product (Feel free to choose the same product
For this question, you will develop an integrated marketing communication (IMC) campaign for your favorite brand or product (Feel free to choose the same product as in Q1.C or choose a new one).
A.Nameyour favorite brand/product (you can also just choose a product) and describea potential target segment(2 points, 1-2 paragraphs): Brand I chose is Starbucks.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
