For this question, you're a part of the Green company (let's say it's a real company in
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For this question, you're a part of the Green company (let's say it's a real company in this case) that competes in a Sabre market. Upon seeing this perceptual map, your company's CEO immediately recognizes the strategic opportunities of designing two new products (new R&Ds) for segments 2 (Beta) and 5 (Epsilon), respectively
Period Market World 3 Devices W1 25- Legend . Baller 20- Banness Gamma O Caster Camst 15 - O Danil Daibi Diamond 10 . Faldo Y Axis Fano Speed Gamer 5 Winner Hammer Halter Holder 0. Presto Prong Pippen -5. Segment 1 - Alpha -10- Segment 2 - Beta Segment 3 - Gamma Segment 4 - Delta Segment 5 - Epsilon -15 -20 25- -25 -20 -15 -10 -5 10 15 20 25 X Axis Complex
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