for this research we are a organic farm greenhouse that is based in canada and aims to export and supply to other retail market

Match the features of your product/service to the real or perceived benefits to the customer in each of the market segments. Which companies are the "innovators" in each of the market segments? What factors are important in the customer's decision to buy or not to buy your product/service? Is your target market(s) segment(s) expanding/stable/contracting