For this task, they want us to demonstrate the translation and interpretation of health information for consumers and advocates.

Placing ourselves in a consultant role. We are often contacted by medical practices asking for guidance in the ethics and legality of marketing their services. Here are some examples of some requests we have received from medical practices, and their services are:

Plastic Surgery Practice

• Rhinoplasty
• Dermal fillers and neurotoxin injections

Dermatology Practice

• Importance of annual exams to detect possible skin cancer.
• Promotion of medical-grade skin care line

Considering these practice's needs, and services to be marketed, as well as others in the healthcare industry, create a general guide titled "Best Practices for Marketing Health Services: Ethically and Legally." The document will provide generalized recommendations for ethical and legal compliance. The document they want should be prepared using this kind of format:

• One page of content (additional pages may be included, if desired)
  • Three best practices for ethical marketing of health services
  • Three best practices for legal compliance when marketing health services
  • Include additional content, as needed, to align your recommendations with marketing platforms: print, electronic, social media, tv, etc.

They want the document to be very professional with APAs as well.