For this task you are to select a business with which you are familiar, conduct some research and develop a briefing pack for new Marketing Team Members about the organisational strategic and marketing objectives, plans and performance measures for the business

Your briefing pack should Include:

1. An Introduction to the organisation and Its products and services
2. An introduction to the strategic and marketing objectives, plans and performance measures that relate to the marketing strategies used by the organisation
3. An overview of the legislative requirements for the organisation and codes of practice that apply to the organisations activities and products
4. An overview of all marketing activities by channel
5. A Marketing Strategy Brief that has the following parts:
   • Concept

• Objectives
• Goals
• Strategies
• Roles
• Responsibilities
• Targets
• Links between departments
• Timelines

1. An analysis of theMarketing mix that includes:

• Distribution
• Level of service
• Pricing

1. Product or service variables such as:

• Design
• Quality
• Range
• Safety features
• Technical features
• Promotion

1. A chart identifying Marketing Team Roles
2. A responsibility matrix for tasks and reporting for all members of the marketing team.
3. The reporting structure for the Marketing team:
   • Daily: Departmental Marketing Figures
   • Weekly: Marketing Performance Report
   • Monthly: In-depth Marketing Performance Report
4. A discussion of how the Marketing Team will undertake and report as follows:
   • Regularly assess marketing performance against the identified objectives.
   • Through discussion with customers and personnel responsible for each element of marketing mix, identify and document opportunities for improvement.
   • Maintain business relevance and viability through the modification and change of business practices and marketing activities in line with changing customer requirements and new and emerging trends.
   • Facilitate the implementation of changes to marketing objectives and targets through discussion and communication with relevant stakeholders.