For this task, you will provide a literature-based description of the problem and business practices that will be examined in the study. In your paper, it should be made clear how each element of the literature review relates to the study in general, especially the problem being studied. You should also include a detailed discussion of the leadership practices related to the problem being studied.

Your deliverable should have the following criteria:

• APA compliant
• Times New Roman, 12 pt, 1-inch margins, double-spaced
• No sources older than six years Minimum of 750 words

General Problem Statement

The general problem to be addressed is the failure to effectively adopt and implement E-CRM in the banking industry, resulting in a loss or erosion of competitive advantage.

Specific Problem Statement

The specific problem to be addressed is the failure of senior-level executives to effectively adopt and implement E-CRM in the Nigerian Banking sector, resulting in loss or erosion of competitive advantage.