For this third part of your Capstone Project, International Market Entry Stratego. on the appropriate market entry mode as the marketing entry strategy of the firm/company you chose for your final project. You can again use Yahoo! Finance or Hoovers.com to conduct research.

For a sample assignment, please click on the Blue HTML link at the very top of this assignment description named "Sample Assignment 3".Please address the following topics:

You'll need to address the following components: 1. Mode of Entry: What is the most appropriate mode of entry for your firm? Exporting? Licensing?Franchising? Joint ventures? Strategic Alliances? Or Wholly Owned Subsidiaries? Please provide detailed reasoning/rationale for your decision.

2. Key Competitors: Who are the key competitors both in the home country and the host country?

3. Standardization vs. Localization: Which approach will you use in introducing your products to the host country, standardization, or a multi-domestic adaptation? Why?

4. Product: What are your product strategiestaking into consideration of regional/country characteristics and product characteristics? How would you position your products against your competitors'?

5. Price: What are your pricing strategiesstandard worldwide or dual pricing? Why?

6. Placement: What distribution channels will you use--Distributors? Retailers? Online? Combination?

7. Promotion: What are your promotional strategies relating to advertising, personal selling, sales promotion, and public relations? Any cultural considerations in adapting such strategies?