For this week forum, a retail store, following its business model, will have various expectations from a good supplier in terms of added services and perks that benefits both sides to the delight of customers . These include quality of products at a competitive price; easy-to-order products and prompt delivery; flexibility in the order quantity; data sharing for automatic replenishment of the inventory; customization of the products; recommendation to a retailer by the supplier, a sample of the products for testing and providing training and technical support on the product before offering it to customers; long-term relationship building opportunity and flexible credit policy, etc. A good supplier should be able to provide a retailer with reliable and high-quality products that meet the business standards to satisfy its customer's needs and requirements. This is crucial for the retailer to establish its credibility and build solid customer network, and trust. A retail store that offers its customers fake or questionable quality products is more likely to lose its market share for the benefit of its competitors, and this applies to the supplier that provides these products. Additionally, to the quality of the product, a good supplier should be able to offer its