For this week's assignment, you will describe small business marketing and the nature of the marketing research and business planning process and apply the research to the hypothetical business and case scenario proyided below. Prompt: Read the following case and address the 12 case scenarios below as you deyelop and write a wellwritten APR F'th paper (350-?00 words]. Reyiew Lesson 2 and Chapter 5: The Challenges of Starting a Business of your textbook Exploring Business. Pay close attention to section 5.6 for preparing how to address the 12 case scenarios. Detailed Analysis -- Chocolate Chip Cookie Business Plan Let's start with three giyens: [1] College students one chocolate chip cookies and will buy them if they are affordable and delicious. [2] You haye a special talent for baking cookies and want to build a business making and selling them. [3] You're always broke and need to raise money to start the business. Giyen these three conditions. you'ye come up with the idea of starting an on-campus businessselling chocolate chip cookies to fellow students. As a business major, you want to do things right by preparing a business plan. First, you identified a number of specifics about your proposed business. 1. You'll bake the cookies in the kitchen of a friend's apartment. 2. You'll charge $1 each or $10 a dozen. 3. Your purpose is to make the best cookies on campus and deliyer them fresh. You yalue integrity, consideration of others, and quality. 4. Each cookie will haye ten chocolate chips and will be superior to those sold in nearby bakeries and other stores. 5. You expect sales of $6, 000 for the first year. 6. Chocolate chip cookies are irresistible to college students. There's a lot of competition from local bakeries, but your cookies will be superior and popular with college students. You'll make them close to campus using onlv fresh ingredients and sell them for $1 each. Your management team is excellent. You expect first-vear sales of $6,000 and a net income of $1,500. You estimate startup costs at $600. ?. You'll place ads for vour product in the college newspaper. 8. You'll hire a vice president at a salarv of $100 a week. 9. You can ship cookies anvwhere in the United States and in Canada. 10. You need $600 in cash to start the business. 11. There are six bakeries within walking distance of the college. 12. You'll bake nothing but cookies and sell them to college students. You'll make them in an apartment near campus and deliver them fresh. Share anvthing additional that vou would want to take into consideration. Instructions: - Address each of the 12 case scenarios noted above. - Write an APA Fth paper (350-?00 words] expounding on each of them. - Make sure vou use proper headings for each {don't merelv rewrite the individual case scenarios but develop unique headings for each]. You can combine some of the various case scenarios into a single heading if thev are relevant to one another. FOR EXAMPLE, You can combine 1, 3, 4, 9 & 12 for vour headings called: - Product Description 8: Distribution or Product Differentiation 5: Competition bv combining 3, 4, 6 8: 11. - Marketing, Sales 5: Pricing bv combining 2 81'. .7". - Revenue Projection, Financing 6: Financials bv combining 5, a, 8 8: 10. - Make sure vou elaborate well in each section. - Your paper should include an introductorv pa ragraphz'thesis {use vour title for the heading], multiple content-related headings throughout the main bodv of vour paper, a Conclusion section, and a References page. - Support vour work with at least four {4] or more credible, academic, andfor peer-reviewed sources bevond the course materials. Please