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For this week's topic on Global Strategy, analyze the foreign operations of a real company that operates in the global economy. Pick one area of
For this week's topic on Global Strategy, analyze the foreign operations of a real company that operates in the global economy. Pick one area of operations that the company has chosen to internationalize.
- Discuss the motivation for the internationalization, and whether the mode chosen by the company in its international operation within a specific country is the right one.
- Apply the global strategy framework (MNE strategies), and provide your quick analysis of which overall global strategy the company should pursue.
- Evaluate if the company's strategies (entry mode, MNE strategies, or both) in the international arena need to change in some way, and how.
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