For those planning to start their own practiceof immigration consulting business, please make a marketing plan and answer the following questions based on your new business as an immigration consultant.

Under market research and analysis:

Q1. What is most important to your ideal customer as it relates to immigration?

(Think about what motivates people to migrate from the sources you have identified and why Canada is a preferred destination. Outline these observations.)

Q2.What is your market segment?

(Research the Facts and Figures published by the IRCC to find out how many applicants come from your identified sources in the specific categories you plan to provide service on. Look at the historical trends. Define all of these statistics.)

Under Marketing approach:

Q3.How do you intend to attract your clients ?

( what promotional/advertising/outreach methods will you use. It may help to break this down as per case type and/or source as the approach may differ depending on who the target is.)

Q4.Who is your competition?

(Based on your location and planned target who is currently operating in that same market? Research and identify by name of authorized representative or company. Ensure that they are targeting the same source and case types that you plan to target.)

Q5.What are the strengths of your competition?

(Research their practices. Ask in the specific community to find out the positives of the competition. What are they doing well?)