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For Toyota and other automobile companies, sedans, pick-up trucks, and SUVs would be ] within the company's product mix. Brand equity Product line Associated services
For Toyota and other automobile companies, sedans, pick-up trucks, and SUVs would be ] within the company's product mix. Brand equity Product line Associated services Private brands Brand awarness
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Managing Supply Chain and Operations An Integrative Approach
Authors: Thomas Foster, Scott E. Sampson, Cynthia Wallin, Scott W Webb
1st edition
132832402, 978-0132832403
