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for walt disney media networks WORKSHEET 3 STRATEGIC GROUP MAP OF KEY COMPETITORS EXTERNAL ENVIRONMENT Procedures: 1. Identify competitive characteristics that differentiate firms in the

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WORKSHEET 3 STRATEGIC GROUP MAP OF KEY COMPETITORS EXTERNAL ENVIRONMENT Procedures: 1. Identify competitive characteristics that differentiate firms in the industry. 2. Plot the firms on the two-variable map using the differentiating characteristics. 3. Assign firms with similar characteristics to the same strategic group. 4. Draw circles around each strategic group, making circles proportional to group's share of industry sales revenue. Procedures: 1. Identify competitive characteristics that differentiate firms in the industry. 2. Plot the firms on the two-variable map using the differentiating characteristics. 3. Assign firms with similar characteristics to the same strategic group. 4. Draw circles around each strategic group, making circles proportional to group's share of industry sales revenue

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