For your IMC plan, your task is to develop a comprehensive strategy for Ford. This plan will cover all components of a proper integrated marketing plan including positioning, communication objective$($s$),$ target audience alignment, background research, creative execution, creative support and a media strategy. Your budget for this assignment will be $$1,000000.$ This should be more than enough, however you must work within this dollar constraint to produce a properly executed advertising schedule within the appropriately chosen media.