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Force for global integration 1. How important is standardisation of the product in order to operate efficiently (e.g. economies of scale)? 2. Is consistent global
Force for global integration 1. How important is standardisation of the product in order to operate efficiently (e.g. economies of scale)? 2. Is consistent global branding required in order to achieve international success
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Project Management A Strategic Managerial Approach
Authors: Jack R. Meredith, Scott M. Shafer, Samuel J. Mantel Jr.
10th Edition
1119369096, 978-1119369097
