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Ford is currently evaluating its strategy of releasing its next-generation electric car - Mustang Mach-E, which is set to be released in 2022. Ford is

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Ford is currently evaluating its strategy of releasing its next-generation electric car - Mustang Mach-E, which is set to be released in 2022. Ford is looking to release three versions of Mustang Mach-E: Mustang Mach-E (Select), Mustang Mach-E (Premium), and Mustang Mach-E (GT). Ford needs to decide the number of Mustang Mach-E to be manufactured for each model, which subsequently leads to the decision on the pricing of each model. The following information needs to be considered during your decision analysis: . The travel range and performance of the Mustang Mach-E represents a big leap forward from the prior model and this may have a positive effect on sales. . Models Mustang Mach-E (Select) and Mustang Mach-E (GT) are based on the previous generation vehicle and thus the sale of Mustang Mach-E (Select) and Mustang Mach-E (GT) is expected to be quite good (but still uncertain). . The model Mustang Mach-E (Premium) is a brand new model and the sale of this model is hard to predict. . The social and economic disruptions of the COVID pandemic may have a negative effect on sales. There are rumours that Tesla will also release a similar electric car in 2022. This may influence the pricing and sales of the proposed Mustang Mach-E models. Assume that the goal of Ford in making this decision is to maximise profit. a) Identify the four basic decision elements in the above case study. [4 Marks] b) Identify the fundamental and means objectives described in the above case study. Explain in your own words the differences between fundamental and means objectives and how they are organised. [4 Marks] c) Use all relevant information from the case study to create an influence diagram of this situation [7 Marks] [Instruction: Add an image in your answer]

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