FORD MOTOR COMPANY

An American multinational automaker that has its main headquarters in Dearborn, Michigan. This was founded by Henry Ford and the main objective is to create /and sell automobile, commercial and luxurious cars.

Technology consideration - this is the crucial parts in the automobile business that needs to be taken into consideration.

-Trends globally

-Benefits of the user

-Voltage

-Design that fits to the user

Description of products and services - needs to determine the target market. Client should have a full knowledge of the products information for features and benefits that it's worth purchasing it or they are compelled to buy.

Cultural - has influence on automobile industry. People's taste, fashion, demand and choice vary in different countries which are directly or indirectly shaped by culture.

Social - enormous spread of automobiles has also created some major complexities including significant increase in vehicle accidents and related death and injuries, noise pollution, more dependence on fossil fuels and the grave need to maintain vast roadway systems

Environmental - associated with high rates of raw material consumption and pollution during the production process

This is written by another tutor, i have to go through and use this as a basis to what im writing, can anoyone help with the second half of the question relating to this reply.

1.Identify any issues you might have to consider in relation to your concept.

Include all the following issues in your report:

a.Commercialisation

b.Practical and operational issues include those relating to:

i.specific work or community context

ii.whether a concept can be implemented

c.Describe what your requirements are in the commercialisation process.

2.Outline the techniques you could use for generating creative ideas and solutions, and for translating these ideas into workable concepts.

a.Make sure that your new concepts have not already been used by others

3.Provide a detailed description of your two concepts.

a.Make sure the concepts are substantiated and supported and provide enough detail for implementation.

b.Use your imagination to explore new opportunities

c.Make sure they are actually addressing the needs and opportunities of the organisation

Thanks