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Ford Motor Company needs to allocate its advertising budget to different regions. The following information is available: Region Sales ($) Advertising Expense ($) North America

Ford Motor Company needs to allocate its advertising budget to different regions. The following information is available:

RegionSales ($)Advertising Expense ($)
North America5,000,000200,000
Europe3,000,000150,000
Asia2,000,000100,000
South America1,000,00050,000

Required:

  1. Allocate the total advertising budget of $600,000 to the regions based on their sales.
  2. Prepare a comparative analysis of the advertising expenses and sales for each region.
  3. Determine the advertising expense as a percentage of sales for each region.
  4. Provide recommendations for optimizing the advertising budget allocation.

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