Ford Motor company, the world automotive cost leader, used their operational effectiveness to create the Pinto which looked appealing from the outside, and was drastically cheaper than anything else on the market. It sold at $1/3$ the price of a Corolla. After a few years it was discovered that the tank was deficient and the car was blowing up$.$ This is an example of what type of risk for a cost leader?

not maintaining acceptable price

not maintaining acceptable quality

focused cost

focused differentiator