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Ford Motor Company: Will the Company's Strategic Moves Restore Its Competitiveness and Financial Performance?* - Guidance Questions How strong are the competitive forces in the

Ford Motor Company: Will the Company's Strategic Moves Restore Its Competitiveness and Financial Performance?* - Guidance Questions

  1. How strong are the competitive forces in the global automobile industry? Do a five-forces analysis to support your answer. What are the key drivers in this industry?
  2. What is your assessment of Ford's financial performance over the 2017 - 2019 period?

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