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Forest Vacation House was a small place serving hikers from nearby towns. Forest Vacation House was recently acquired by Best Ltd. The new owner has
Forest Vacation House was a small place serving hikers from nearby towns. Forest Vacation House was recently acquired by Best Ltd. The new owner has plans to upgrade the place. As part of this plan, the new owner would like to make major improvements in the Delight Cafe, the house's on-the-hill cafeteria. The menu at the cafe is very limited - hamburgers, hot dogs, tuna fish sandwiches, pizzas, french fries, and packaged snacks. With little competition, the previous owner of the house had felt no urgency to upgrade the food service at the cafe. Ifhikers want lunch on the mountain, the only alternative to the Delight Cafe is to bring their own meal. As part of the deal when acquiring Forest Vacation House, Best Ltd. agreed to retain all the current employees of the house. The manager of the cafe, while hardworking and enthusiastic, has very little experience in the restaurant business. The manager is responsible for selecting the menu, recruiting and training employees, and overseeing daily operations. The kitchen staff prepare food and wash dishes. The dining room staff take orders, serve as cashiers, and clean the dining room area. Shortly after taking over Forest Vacation House, management of Best Ltd. held a day-long meeting with all the employees of the Delight Cafe to discuss the future of the house and the new management's plans for the cafe. At the end of this meeting, management and employees of the cafe tried to create a balanced scorecard for the cafe that would help guide operations for the coming hiking season. The following performance measures were included on the balanced Scorecard for the cafe: (1) Average time to take an order (2) Percentage of dining room staff completing hospitality course (3) Dining area cleanliness (4) Number of menu items (5) Annual sales (6) Annual return on investment (7) Number of customers (8) Percentage of kitchen staff completing cooking course (9) Customer satisfaction with menu choices (10) Average time to prepare an order (11) Customer satisfaction with service Required: Using the above performance measures, construct a balanced Scorecard for the Delight Cafe. Use arrows to show causal links and indicate with a + or _ whether the performance measure should increase or decrease. (9 marks)
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