Forget it, I figured it out on my own, S&H I figured everyone new that it was Shipping and Handling or that Circ. was circulation. Question was, is it profitable at .10%? 2nd question was How many units and what is the response rate needed to Breakeven? I'm sorry I thought I had all the information and thought the question was enough to understand. Sorry if confused hope that helped.

Explain how to get answers, excel would be great.

Facts:

Circulation = 45mm FSI*

$8/m circulation cost

$25m ad production

COGS = $40

Fulfillment = $6.50

Selling Price = $95

Shipping & Handling = $6.50

* M = thousand, MM = million

Questions:

1. Is it profitable at 0.10% response rate?

2. How many units and what is the response rate needed to Breakeven?